________ involves a listener's ability to focus on the message and direct his or her attention toward it without distraction

a) Recall listening
b) Receiving
c) Attending
d) Assigning meaning


ANS: c

Communication & Mass Media

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___________________ are usually described as being interactional, contextual, episodic, and improvisational.  

A. The sites of culture B. The "core" assumptions of culture C. Cultural performances D. Schein's three levels of culture

Communication & Mass Media

In general, any campaign planning approach should be thought of as ______.

a. having a clear beginning end point b. serving specific goals and objectives for stakeholders c. being based on a problem-solving approach d. circular or ongoing

Communication & Mass Media

A manuscript presentation and a memorized presentation are essentially the same

Indicate whether the statement is true or false.

Communication & Mass Media

CHOOSE ALL THAT APPLY. Which medium/media will impact the meaning of a message?

a. Text b. Social networking sites c. A note placed on someone’s windshield d. Smoke signals e. Face-to-face interaction

Communication & Mass Media