Explain how companies identify and use brand ambassadors and brand evangelists
What will be an ideal response?
Companies may seek out customers who blog about a product or share opinions about a product online. Companies give evangelists and ambassadors special access to the company and its marketing strategies, and in turn the evangelists and ambassadors spread positive word of mouth about the brand.
You might also like to view...
International comity holds that the courts of one nation lack the jurisdiction to hear suits against foreign governments
a. True b. False Indicate whether the statement is true or false
Which of the following statements is most true of comparison groups?
A. They increase the possibility that changes found in outcome measures are due to factors other than training. B. They represent a group of employees who do not attend training. C. The use of a comparison group poses a threat to internal validity. D. Employees in a comparison group have personal characteristics that are different from others.
Why does the law presume that lawyers and clients cannot negotiate from a position of equal strength, as is the case with most other business negotiations?
What will be an ideal response?
A bill of lading will be negotiable if its terms are that the goods are to be delivered to "bearer" or to "the order of" a named person.?
Indicate whether the statement is true or false