Trait theory assumes that leaders are _____

a. appointed
b. taught
c. born
d. accidental


Answer: c

Communication & Mass Media

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Hiring a celebrity for a promotional event is considered

A) a risky move, because you never know how they will behave. B) a creative solution to any situation. C) a time-honored tool for increasing media attendance. D) too expensive for most organizations. E) a tired technique that should usually be avoided.

Communication & Mass Media

The relationship between agency and structure is ______.

A. parallel B. counterbalancing C. unrelated D. push and pull

Communication & Mass Media

_____ are educated guesses about cause-and-effect relationships between two things

A) ?Hypotheses B) ?Statistics C) ?Surveys D) ?Abstracts

Communication & Mass Media

The text suggests that you should avoid using humor if you are not

comfortable with it. Indicate whether the statement is true or false.

Communication & Mass Media