Rixton Inc, with the support of Ad360, unveils its new mobile phone using a variety of advertising techniques. Later, Rixton Inc conducts a survey and finds that 70 percent of the customers bought the phone because of their friends' suggestions
In this case, what does this survey show? How can this type of behavior be explained?
a) Word-of-mouth public relations and viral marketing campaigns are crucial. This can be explained because customers preferred a personal recommendation from someone they know and trust.
b) Longer and in-depth articles pay a key role in marketing campaigns. This can be explained because customers were influenced by the wide range of information that was made available to them.
c) Longer and in-depth articles pay a key role in marketing campaigns. This can be explained because customers were influenced by the personal views of the experts.
d) Word-of-mouth public relations and viral marketing campaigns are crucial. This can be explained because customers were more influenced by the mass media than their friends and colleagues.
a
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In your speech class, your friend Hayden gave a speech that was strong but lacked support. When a classmate respectfully offered criticism, Hayden clearly became angry and said "Well, obviously you weren't listening. I referenced 12 sources!" What suggestions would you offer to help Hayden improve in listening to criticism?
What will be an ideal response?
A restricted code is a set of words that have a particular meaning to an entire, large culture,
such as everyone in the United States. Indicate whether the statement is true or false
Adapting your message to a listener means you tell them exactly what they want to hear
Indicate whether the statement is true or false
Which of the following is an example of active voice?
A. The dog was run over by the car. B. The famine had been caused by a drought. C. The golfer hit a hole-in-one. D. The gold was discovered by a diver.