Research suggests that cross-sector partnerships vary on a number of dimensions, what are they?
What will be an ideal response?
• Number of partners
• Length of commitment
• Level of investment
• few or many initiatives
• Brand-level or company-level collaboration
• Dedicated manager and dedicated marketing budget or none
• Fixed or variable donation amounts
• Opportunities for grassroots engagement of company employees and customers or not
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What does business risk include?
a. Economic factors. b. Competitive factors. c. Regulatory risk. d. All of the above.
Which of the following statements correctly describes consumer fraud?
a. Any fraud that is committed by a consumer. b. Any fraud that targets individuals as victims. c. Any fraud that is committed against an organization. d. Any fraud that is instigated from a separate country.
How do companies generally manage and motivate their channel members? What technological tools are available to help with this task?
What will be an ideal response?
A SWOT analysis focuses on an organization’s: