To develop a brochure, begin with the specific—an object or an application

Indicate whether the statement is true or false


False .

Communication & Mass Media

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What was the principal reason that television channels attracted 35 million viewers during the 2014 FIFA World Cup?

a) They generate a larger audience for a particular event or program. b) They generate timely material for newscasts. c) They provide the information that viewers require. d) They interact directly with their viewers.

Communication & Mass Media

Communication that takes place using some other channel than a face-to-face meeting is called __________ communication.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Our ability to manage how we appear is referred to as

A) facework B) punctuation. C) perspective. D) perception. E) indexing.

Communication & Mass Media

If your speech is about an everyday topic, you should make your speech seem more important by using complicated metaphors and examples.

Answer the following statement true (T) or false (F)

Communication & Mass Media