It has been stated that in most corporations, public relations jobs focus upon specific publics. Who are these publics, and why are they important to the success of corporations?
What will be an ideal response?
The publics important to most corporations are employees, the media, government regulators and
officials, the communities in which corporations operate, their consumers, their shareholders and
potential investors, vendors, professional/trade associations, unions, and retired employees. Each of
these publics can directly (such as in the case of employees) or indirectly (such as in the case of the
media) influence the ability to achieve corporate goals.
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Briefly describe the differences between inoculation and warnings.
What will be an ideal response?
To achieve their goal of reaching large numbers of people, spammers:
a. buy lists of email addresses legally b. buy lists of email addresses illegally c. steal email addresses d. all of the above
A(n) ___________ message allows us to politely express a desire or preference, and allows others to maintain autonomy
a. indirect b. impolite c. direct d. abstract
To go from “animal” to “dog” to “poodle” is to go from low to high in terms of abstraction
Indicate whether the statement is true or false.