Marshall McLuhan strongly believed that the content of the messages that we are transmitting is less influencing than ______.
A. the medium itself and the experience from using it
B. the face-to-face conversations that we have
C. the impact of social forces
D. none of these, the content is the most influential
A. the medium itself and the experience from using it
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The ________ dimension of source credibility means that highly credible sources are perceived as having knowledge and experience regarding the topic they address and therefore are credible. This makes sense because we tend to put more stock in ideas and advice that come from experts than in those that come from non-experts
a. practicality b. optimism c. expertise d. ethical
The Consumers Union is:
a. an organization that takes complaints from consumers. b. an agency for consumer advocacy. c. a government agency. d. an independent nonprofit organization that helps consumers spend their money more wisely.
Other than soap operas and game shows, the only television format to have substantial success in daytime and afternoons has been
a. syndicated talk shows b. network magazine talk shows c. children's shows d. network variety shows e. rerun action /adventure series
When should you state your thesis in a persuasive speech?
a. It should be the first sentence in your speech. b. It should be stated early in the speech. c. It should follow the first main point. d. It should begin the conclusion.