What simple action put into motion a highly successful corporate responsibility program by the Whirlpool Corporation, and why did they do so?

What will be an ideal response?


In 2015, an elementary school principal in Fairfield, California, asked Whirlpool to donate a washer and dryer to the school after discovering that students weren’t going to school because they didn’t have clean clothes, staying home instead to avoid bullying and mockery. Whirlpool conducted a survey and discovered this is a pervasive national problem, not just local, and so responded by creating the Care Counts™ program.

Communication & Mass Media

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You should try to accomplish two goals in your introduction:

1. __________ and 2.__________. Fill in the blanks with correct word

Communication & Mass Media

Michael decides to begin his speech with an off-color joke he heard on cable TV last night. He

is upset to discover that his audience is offended by his remarks.  Michael?s problem is that A) he has a bad sense of humor. B) he does not understand the composition of his audience. C) he was probably facing an opposed audience to begin with. D) he was guilty of plagiarism.

Communication & Mass Media

In recent years, which of the following has driven the development of corporate ethics codes?

a. increased globalization b. decline of mainstream media c. changes in issues management d. increased IMC campaigns

Communication & Mass Media

A short illustration of no longer than a sentence or two is called

A) a hypothetical illustration. B) a brief illustration. C) an explanation. D) a literal illustration.

Communication & Mass Media