Strategic alliances are arrangements in which two firms join forces and form a cooperative partnership. Discuss the potential advantages of strategic alliances.
What will be an ideal response?
Potential advantages include entering new markets, reducing purchasing, manufacturing, and other costs in the value chain, and developing and diffusing new technologies.
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Which of the following is an implied guarantee when an assignor is paid for making an assignment?
A. The assignor has good title to the rights assigned. B. Any oral statement representing the claim is genuine. C. The promisor himself or herself does not have the capacity to contract. D. The contract has been discharged two months prior to assignment.
Summarizing information, drawing conclusions and developing recommendations are steps in which aspect of supporting your message with reliable research?
A) Locating the data needed B) Processing the data C) Applying the findings D) Managing the information E) Planning the research
Event marketing, special offers, and publicity stunts are examples of
A) mass-media advertising messages. B) the overlap between MPR and sales promotion. C) face-to-face personal selling tools. D) the introduction of direct sales into consumer marketing. E) differentiated marketing strategies.
Only humans can perform an activity in a business process.
Answer the following statement true (T) or false (F)