Event marketing, special offers, and publicity stunts are examples of
A) mass-media advertising messages.
B) the overlap between MPR and sales promotion.
C) face-to-face personal selling tools.
D) the introduction of direct sales into consumer marketing.
E) differentiated marketing strategies.
B
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The cost of merchandise sold during the year was $45,000 . Merchandise inventories were $13,500 and $10,500 atthe beginning and end of the year, respectively. Accounts payable were $7,000 and $5,000 at the beginning andend of the year, respectively. Using the direct method of reporting cash flows from operating activities, cashpayments for merchandise total
a. $46,000 b. $44,000 c. $50,000 d. $40,000
Use the equation presented below to answer the question that follows: Cash = CL + LTL + CS + RE – NCCA – LTA where: CL = Current liabilities LTL = Long-term liabilities CS = Common stock RE = Retained earnings NCCA = Noncash current assets LTA = Long-term assets Which of the following activities results in a cash outflow?
a. Decreases in noncash current assets (NCCA) b. Decreases in long-term assets (LTA) c. Increases in long-term liabilities (LTL) d. Decreases in retained earnings (RE)
Managing logistics in the service sector ______.
a. is relatively new b. offers little scope for further improvement c. is not regulated by the government d. is not relevant to international trade
Firms can close the ________ gap by matching customer expectations with actual service through use of marketing metrics.
A. seniority B. delivery C. communication D. standards E. knowledge