Sony, Inc. spent $1,000,000 of development cost for commercially feasible prototypes. If Sony follows IFRS not GAAP, then the $1,000,000 would:
A. be recorded as an asset.
B. not be recorded.
C. be recorded as an expense.
D. be recorded as revenue.
Answer: A
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The first step in the MBO process is to
A. determine rewards for meeting goals. B. give a performance appraisal. C. develop an action plan. D. periodically review performance. E. jointly set objectives.
Answer the following statements true (T) or false (F)
1. Customer transactions, psychographics, and demographics are all examples of useful types of information that can be analyzed through data analytics. 2. Data analytics and decision support systems (DSS) can help casinos make decisions about which customers to give incentives and comps to, what type of incentives and comps should be offered, and at what time. 3. Data analytics guarantees helping and organization both find and improve business success and guest experiences. 4. In recent years, there has been an increased use of relationship marketing, which emphasizes the market-segment-of-one concept.
Planning, coordinating, and staffing open houses, tours, and volunteer efforts traditionally fall in the realm of investor relations
Indicate whether the statement is true or false
________ are all marketing activities that affect the consumer decision process.
A. Culture, society, and technology B. Value proposition, technology, and culture C. Marketing communications, technology, and culture D. Value proposition, distribution, and marketing communications E. Distribution, technology, and culture