Answer the following statements true (T) or false (F)

1. Customer transactions, psychographics, and demographics are all examples of useful types of information that can be analyzed through data analytics.
2. Data analytics and decision support systems (DSS) can help casinos make decisions about which customers to give incentives and comps to, what type of incentives and comps should be offered, and at what time.
3. Data analytics guarantees helping and organization both find and improve business success and guest experiences.
4. In recent years, there has been an increased use of relationship marketing, which emphasizes the market-segment-of-one concept.


1. True
2. True
3. False
4. True

Business

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