The three standard categories of data mining tools are
A. prediction, categorization, and association.
B. regression, categorization, and association.
C. association, clustering, and analytics.
D. classification, clustering, and association.
Answer: D
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Ownership costs are incurred after the initial purchase and are associated with the ongoing use of the product or material. Which of the following is not an ownership cost listed in the text?
A. Supply network costs B. Financing costs C. Energy costs D. Taxes E. Maintenance and repair costs
To link records from one table with records of another table, the tables must have at least one field in common, and that field must be a _____ field for one of the tables.
A. imitable key B. main key C. foreign key D. primary key
Which of the following is an example of a psychographic variable?
A) religion B) lifestyle C) social class D) density
What does marketing ROI measure?
What will be an ideal response?