An employee cannot be discharged because of his involvement in politics outside of work
Indicate whether the statement is true or false
TRUE
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Brand ambassadors are volunteers spreading a company's brand message, while brand evangelists are paid employees using stealth marketing tactics to spread a company's brand message
Indicate whether the statement is true or false
Tools that can help a company with its positioning strategies are:
a. conjoint analysis b. regression analysis c. multi-attribute models d. perceptual maps e. c and d
What is value?
a. A function of the short-term benefits of a product or service b. How long the product will last c. The price of the product d. A function of the short and long-term benefits of a product or service exceeding the costs of purchasing and maintaining it
What is the best advice to follow? when revising and proofreading your multimedia presentation?
A) ?Rely solely on spell-check to locate and correct any errors. B) ?Don't worry about a few spelling and grammatical errors on slides because the attention will be on you rather than on the slides. C) ?Proofread your slideshow using a printed copy. D) ?Don't worry about being consistent with spacing, capitalization, or punctuation.