The tendency to use the categories and values of one's own culture to evaluate the actions of others is called
A) prejudice.
B) ethnocentrism.
C) racism.
D) stereotyping.
B
Communication & Mass Media
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Which of the following is the best example of concrete language?
A. She had long, curly hair. B. She was an exemplary professional child caregiver. C. She and Aunt Ginny were my closest extended family members. D. She was a prime example of motherhood and self-sacrifice.
Communication & Mass Media
Another name for reader-oriented criticism is reception theory
Indicate whether this statement is true or false.
Communication & Mass Media
Outline the four areas that we need to be aware of when it comes to our audience.
What will be an ideal response?
Communication & Mass Media
Differentiate between gatekeeping, agenda setting, and framing. Why are these concepts relevant to the practice of media relations?
What will be an ideal response?
Communication & Mass Media