A factory that makes fertilizers has been criticized for the toxic waste it produces. Its managing director is writing an op-ed article on the steps his company has taken to minimize the toxic waste

Before he ends the article, he reiterates the key points and lists steps a reader can take to help protect the environment. What part of the op-ed is this?
a. Closing paragraph
b. Feature lead
c. Lead summary
d. Content infographic


A

Communication & Mass Media

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Which of the following advertising technique is also a lowest common denominator approach?

A) unique selling proposition B) positioning C) stealth D) infomercial

Communication & Mass Media

The below scales measure the psychological skills used by athletes except for:

a. Sport Competition Anxiety Test (pages 165 left) b. Ottawa Mental Skill Assessment Tool c. Test of Performance Strategies (TOPS) d. Psychological Skills Inventory for Sport (PSIS)

Communication & Mass Media

It is rarely a good idea to use minority rule to make decisions on controversial matters.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Kota's speech is about Zen rock gardens and how the rocks are arranged just so. Which of the following speech organization patterns would be the best choice?

A. problem-solution pattern B. topic pattern C. space pattern D. cause-effect pattern

Communication & Mass Media