A market-oriented organization recognizes that different customer groups want different features or benefits
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
A market-oriented organization recognizes that different customer groups want different features or benefits. It may therefore need to develop different goods, services, and promotional appeals.
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Consumer food cooperative sales have grown to a substantial share of total supermarket sales due to consumer beliefs in low supermarket produce quality and high supermarket price levels
Indicate whether the statement is true or false
Only a few stock life insurance companies issue
A) ordinary life policies. B) participating life policies. C) decreasing term life policies. D) group life policies.
Technology assessment is
A. measuring how much technology has been incorporated into an organization. B. trying to foresee the effects of new products and processes on the firm's operation and on society in general. C. assessing how much technology one wants to incorporate into a company in the future. D. judging how a firm's products affect society. E. weighing the cost of new technology to determine whether a firm can afford to use it.
According to the Keown book, ________of U.S. households have no life insurance coverage
A) 15 percent B) 30 percent C) 50 percent D) 65 percent