Mr. Youngher arrives at his interview for a community relations internship with Bethlehem Electric in Chicago five minutes late and in a rumpled suit. When he is introduced to the chief marketing officer, Mr. Youngher moves in close as they shake hands and winks. The executive takes a step back.

What will be an ideal response?


He should have been well groomed and punctual, and he should have respected the cultural norms regarding territory and space in North American culture.

Communication & Mass Media

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Paradigmatic analysis

a. is centrally focused on the meanings of sequences of signs. b. looks for patterns of paired oppositions. c. requires the critic to take signifying elements out of their chronological order and reorganize them analytically according to related patterns of opposition. d. All of the above. e. None of the above.

Communication & Mass Media

Of the following, which sentence construction offers good oral style?

A) The President signed the bill. Consumer groups rejoiced, as did Republicans, Democrats, and Independents in the House and Senate. B) The proposal, drafted by a nonpartisan coalition and endorsed by consumeradvocate groups, will provide improved safety measures for our food supply. C) A coalition, comprised of House and Senate Independents, Democrats, and Republicans, called upon the White House to sign the bill. D) Responding to the pressures of a united Congress, consumer groups, and the general public, the President signed a bill calculated to combat bioterrorism.

Communication & Mass Media

Social information processing (SIP) theory claims that

A) whether you are online or face to face, you can communicate with the same degree of personal involvement and develop similar close relationships. B) people look at the cost-to-benefit ratio of relationships. C) people develop relationships on the basis of such factors as physical appearance. D) people develop and maintain relationships in which the ratio of rewards to costs is approximately equal to their partner's.

Communication & Mass Media

__________ refers to the belief that the speaker is entirely

responsible for the effectiveness of a message. Fill in the blanks with correct word

Communication & Mass Media