A Likert scale is described as a seven-point rating scale with end points associated with bipolar labels that have semantic meaning

Indicate whether the statement is true or false


FALSE

Business

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Disney’s attention to detail regrading all aspects of the service environment can be considered ______.

a. a revenue generator b. a competitive advantage c. part of its vision d. a strategic plan

Business

A vertically integrated company is less dependent on its suppliers than a company that is not vertically integrated.

Answer the following statement true (T) or false (F)

Business

Which of the following is an example of publicity?

a. Neon Power, a manufacturer of electronic goods, uses its salesforce to sell directly to its customers. b. Silky Blue, an apparel store, announces huge discounts on its products for the year-end sale. c. The Blue Bird, a daily newspaper, publishes a review about the latest model car from Storm, a car manufacturing company. d. Neil's Food Factory, a manufacturer of food products, relies largely on paid-for advertisements on television for its products.

Business

At the end of the accounting period, most companies close variance accounts to:

A. Raw-Material Inventory. B. Finished-Goods Inventory. C. Work-in-Process Inventory. D. Cost of Goods Sold. E. Income Summary.

Business