A company that uses lead scoring numerically rates its best prospective customers to identify traits that make the customer more likely to purchase.
Answer the following statement true (T) or false (F)
True
One significant new analytics-based application is lead scoring. In this approach, a company numerically rates its best prospective customers. The company develops ratings by running various internal and external data through statistical models that identify those traits that make the customer more likely to purchase.
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Revenue is recognized when a contract is enacted
Indicate whether the statement is true or false
If a reader may not view a message as positive, what should be included in the body of the message?
A) An explanation of what will happen if the action is not taken B) An explanation of potential benefits to the reader C) An explanation of potential benefits to the writer D) An explanation of the nature of the information being provided E) An explanation of the reasons for the decision to be followed by the decision
Despite the many criticisms of public relations ethics, one may conclude that the public relations practice has still lived up to the principles of advocacy, honesty, and fairness
Indicate whether the statement is true or false
Which sentence uses idiomatic expressions appropriately?
A) The manager said that he planned on giving everyone a raise shortly. B) Employees inferred from the manager's remarks that raises would be issued shortly. C) Employees inferred by the manager's remarks that raises would be issued shortly.