Every day we can see local car dealerships advertising on television. What are the advantages and disadvantages of television advertising for local car dealerships?
What will be an ideal response?
The advantages are wide reach and incorporation of sound and video. Car dealerships want consumers to see the cars. The disadvantages are high cost, consumers tapping into other channel and program options, and the possibility of increasing awareness of competitors' products.
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Item omission occurs when the researcher fails to include an item in the research project that the client specifically requested
Indicate whether the statement is true or false
Is comparison advertising socially desirable? Comment.
What will be an ideal response?
The following is a partially completed departmental expense allocation spreadsheet for Brickland. It reports the total amounts of direct and indirect expenses for its four departments. Purchasing department expenses are allocated to the operating departments on the basis of purchase orders. Maintenance department expenses are allocated based on square footage. Compute the amount of Maintenance department expense to be allocated to Fabrication. Purchasing Maintenance Fabrication Assembly Operating costs$32,000 $18,000 $96,000 $62,000 No. of purchase orders 16 4 Sq. ft. of space 3,300 2,700
A. $9,000. B. $6,400. C. $9,900. D. $25,600. E. $8,100.
At what point does a firm maximize profit?
A. The point at which marginal cost equals marginal revenue B. The point at which the firm sells its product at the highest price C. The breakeven point plus the adjusted marginal cost D. The point at which marginal profits equal marginal revenue E. The point at which marginal cost equals marginal profits