Which group is most likely offered functional discounts by manufacturers?
A) trade-channel members that perform sales tasks
B) consumers who buy products in large quantities
C) buyers who pay their bills before the due date
D) buyers who purchase merchandise out of season
E) retailers that participate in advertising programs
A
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Statistical techniques appropriate for analyzing data when there is a single measurement of each element in the sample are called ________
A) univariate techniques B) multivariate techniques C) random techniques D) parallel techniques E) uniform techniques
Which of the following is NOT a characteristic of an effective buffer??
A) ?Neutral B) ?Relevant C) ?Uninteresting D) ?Supportive
All of the following are key areas of sales force management except
A. compensating salespeople. B. coordinating sales promotion efforts. C. recruiting salespeople. D. training sales personnel. E. motivating sales personnel.
The Analytic Hierarchy Process is preferred to a multifactor evaluation process when
A) there is high confidence in determining factor weights without pairwise comparisons. B) there is low confidence in determining factor weights without pairwise comparisons. C) one desires a lesser level of computational analysis. D) None of the above