You have made a critical error in the campaign you are running. The candidate's name is misspelled and the error is irreversible. You know if you tell the client that you made the mistake that you will be fired,

so you lie and tell the client that the mistake was made by the printer. Which of the seven important qualities have you violated in this instance?
A) initiative
B) good attitude
C) integrity
D) openness to diversity
E) willingness to learn


Answer: C

Communication & Mass Media

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The introduction should comprise about 20–35 percent of the speech

Indicate whether the statement is true or false

Communication & Mass Media

A smile is all of the following except a smile ____.

A. is a powerful tool B. does not translate to every culture C. shows good will D. is one of the easiest ways to establish rapport E. can reinforce a message

Communication & Mass Media

Which dimension of communication social style is described by the tendency to accomplish tasks by making requests, asking for information, and generally looking out for one's own rights and best interests?

A. assertiveness B. reflexiveness C. responsiveness D. consciousness

Communication & Mass Media

Cultures whose members value group or community interests over individual interests are called

. A. Collectivistic cultures B. Polychronic cultures C. Individualistic cultures D. Monochronic cultures

Communication & Mass Media