How did the Hindustan Unilever Ltd’s intiatives reflect their value framework as being an example of a Level IV inclusionary workplace?
What will be an ideal response?
but pull from the text description of Unilever’s efforts: An interesting example of inclusive practices is that of Hindustan Unilever Ltd., the Indian division of Unilever, which, out of business necessity, developed an innovative international initiative. In 1975, the company was almost forced to close its dairy in Etah not because the villagers did not have enough cows but because, being poverty stricken, they were unable to properly feed their livestock. The management of Hindustan Unilever decided to invest efforts and financial resources in its “integrated rural development initiative,” helping some 600 villagers reach self-sufficiency. As a result of the program, the health and income levels of the local people have improved considerably, the dairy has been operating at full capacity, and the villagers are now loyal consumers of Hindustan Unilever products. Further, the company now requires its managers, who typically live in India’s cities, to spend 2 months living and working with the villagers in Etah to get to know them better and to make actual contributions to their community. This initiative has built on a long-term policy at Unilever, begun in the 1930s, of emphasizing the connection to the local community and appointing nationals to managerial positions in India and in Ghana (Jones, 2005, p. 173; 2010; Schwartz & Gibb, 1999, pp. 87–88). Hindustan Unilever is currently implementing Project Shakti , a program aimed at helping rural women (Shakti Ammas) achieve financial independence and security. Through Project Shakti, women are given training in IT, accounting, marketing, and health and hygiene skills. They are also equipped with smartphones that have an Enterprise Resource Package to help them manage their businesses. The program expanded to include husbands and brothers of the Shakti Ammas in 2010. The men can sell products via bicycle, thus expanding the service area of the women who are limited to travel on foot. To date, Project Shakti has assisted more than 70,000 women and 48,000 men in over 165,000 villages. Project Shakti participants reach more than 4 million rural households. The program is currently being translated and adapted to other countries including Bangladesh, Sri Lanka, and Vietnam.
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Fill in the blank(s) with the appropriate word(s).
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