Richard delivered a presentation to a group of

200 people. Because the audience was so diverse, he decided to focus his message to a specific segment of his audience. This segment of the audience is known as the .
A. target audience
B. segment audience
C. customer section
D. audience competency


Answer: A

Communication & Mass Media

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Nonverbals can oftentimes communicate power. Which of the following most accurately describes male and female use of nonverbal communication and power? a. Women tend to use greater vocal inflection to exhibit power over men

b. Women tend to use touch to communicate power more than men. c. Women tend to take up more personal space. d. Women tend to surrender their space or territory more than men. e. All of these are true.

Communication & Mass Media

The five activities of listening include ________ in which we interpret information by relating

it to our past experiences. Fill in the blanks with correct word

Communication & Mass Media

For beginning public speakers, the most important

benefit of public speaking is likely a. the self-esteem benefit. b. the benefit of professional success. c. increased cultural sensitivity. d. improved consumer skills.

Communication & Mass Media

A(n) ____________________ word refers to a tangible object, such as a person, place, or thing.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media