Ethics ombudsmen and ethics hotlines in organizations allow employees to report wrongdoing and create procedures for follow-up and enforcement.
Answer the following statement true (T) or false (F)
True
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Stock dividends involve the issuance of additional shares of stock
a. True b. False Indicate whether the statement is true or false
Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?
A) using brand symbols B) sharing services C) working with larger groups D) cultivating non-peak demand E) creating a service blueprint
A generic term is not protected under trademark law unless it acquires a secondary meaning
a. True b. False Indicate whether the statement is true or false
Promotion helps consumers because it
A. costs billions of dollars each year, which stimulates the U.S. economy. B. always stresses wholesome values, which benefits society. C. persuades consumers to make the right choices. D. informs consumers and places them in a position to specify the products that they seek. E. tends to be informative and not persuasive.