Discuss the impact of context on communication. Give examples of impact from two different dimensions of context
What will be an ideal response?
Communication always takes place within a context: an environment that influences
the form and the content of communication. The dimensions of context are cultural, socialpsychological,
physical, and temporal.
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Gavin is the PR representative of a brand-new car manufacturing company. What step should Gavin take to increase sales among the elite and sophisticated class of society, and why?
a. Gavin should advertise in magazines such as the New Yorker and National Geographic; because they have a highly educated and affluent readership. b. Gavin should advertise by buying entire pages in newspapers; because this will increase the impact of the company's message on a much larger audience. c. Gavin should advertise with good-looking actors endorsing the company's products; because this will draw the attention of a large number of readers. d. Gavin should advertise in such a way that the company's chosen message is printed in the exact manner it was originally written; because any change will ruin the idea or eliminate an important point that company wants to make.
When every member of a population has an equal chance of being selected for a research study, the sample is known as a/an ______.
A. aggregate sample B. nonrandom sample C. population sample D. random sample
According to Likert, under the benevolent authoritative system workers are motivated through rewards, occasional punishment, and limited involvement in decision making and goal setting
Indicate whether this statement is true or false.
When Marta’s parents and teachers refer to her as smart and talented, she feels more confident. This reflects the idea that verbal communication _____
a. affects relationships skills b. is embedded in cultural contexts c. influences self-concepts d. can clarify nonverbal communication