LeYona is giving an informative speech on checking your blood pressure. What should LeYona
do with terms like "systolic" and "diastolic" considering that they may be unfamiliar to her
audience?
A) articulate clearly B) de?ne the terms
C) pronounce correctly D) none of the above
B
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The PR team of an organization wants to check whether the policies it adopted were fruitful. Thus, they scanned the news coverage of several media houses to examine whether their organization had been portrayed in a positive light
Furthermore, the PR team decided to conduct a survey in the local community to gauge public perceptions of the organization. What phase of the issues management process is the PR team currently negotiating? a) Evaluation b) Implementation c) Analysis d) Identification
Answer the following statement(s) true (T) or false (F)
1.The Freese and Nichols centennial occurred during Christmas. 2.The target audience for the Freese and Nichols campaign was/were employees and clients. 3.A key element of the American initiative in Rwanda was funding. 4.Research in Rwanda was conducted by anonymous online surveys. 5.Research for the Rwanda campaign revealed meetings were often the source of perceived hostility and incompetence.
When Astrid and Tony argue over financial decisions, Astrid often reminds Tony that he did not go to college, which she knows is a sensitive topic for him. Astrid's behavior is best described as __________.
A. minimization B. gunnysacking C. beltlining D. assertive
Which of the following statements is NOT TRUE regarding PR in China:
a. Public Relations is one of China's top 5 careers b. Businesses still pay journalists to attend their news conferences and writeabout their products c. The government owns the newspapers in China and censors other media. d. Cultures in different regions of the country are similar.