________ means that input forms and screens serve a specific purpose in management information systems, while accuracy refers to design that assures proper completion
A) Effectiveness
B) Ease of use
C) Consistency
D) Attractiveness
A
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Mode of administration (paper or computer) of assessments will not likely impact scores for ______ but will likely influence scores for ______.
a. speeded tests; power tests b. power tests; speeded tests c. cognitive tests; personality tests d. speeded tests; cognitive tests
Which of the following statements regarding the return on equity (ROE) measure is not true?
A. ROE is affected by a company's use of leverage. B. ROE is used to measure the profitability of the firm in relation to the amount invested by stockholders. C. ROE equals net income divided by average total stockholders' equity. D. A company's ROE is lower than its return on investment because ROE does not consider that part of the business that is financed by debt.
As a firm's product moves along the product life cycle, marketing managers can expect all of the following to occur EXCEPT
A. the necessity of changes to the firm's marketing mix. B. increasing industry profits until total product sales finally reach their decline. C. a shift in the competitive environment toward pure competition or oligopoly. D. potential changes in customers' attitudes and needs. E. total product sales peaking at the market maturity stage.
The franchisee follows the business model set out by the parent company, such as McDonald's in which category of franchise:
a. product distributorship b. trademark or trade-name licensing c. business format franchising d. sale format franchising e. all of the other specific choices are correct