A sustainable competitive advantage is a function of the speed with which competitors can imitate a leading company's strategy and plans
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
A sustainable competitive advantage is a function of the speed with which competitors can imitate a leading company's strategy and plans. Imitation requires a competitor to identify the leader's competitive advantage, determine how it is achieved, and then learn how to duplicate it.
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