The use of Tiger Woods to help sell Buick autombiles may reflect the fallacy of an appeal to authority
Indicate whether the statement is true or false
true
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Statistics about audience characteristics such as age and cultural background are referred to as
. A. demographic information B. psychological information C. statistical analyses D. target audience
_____ is any stimulus that interferes with the process of achieving shared meaning.
a. Noise b. Feedback c. Control d. Synchronicity
For the final group project, Tony's group felt like the solution was obvious and they agreed right away without discussing any other solutions. In this case, the group was experiencing
a. cooperative problem solving. b. mind meld. c. conceding. d. groupthink.
Suppose that a mass media researcher wants to compare average time per day of TV viewing and newspaper reading in a group of college students. However, this researcher used a different instrument (5 point Likert scale for TV viewing & 7 point Likert scale for newspaper reading). What statistic would be appropriate to compare the average score of these media behaviors?
a) Standard deviation b) Z-score c) Histogram d) Chi-square