Where is advertising said to have gotten its start?
a. Pompeii, Italy
b. New York, New York
c. London, England
d. No one really knows
a. Pompeii, Italy
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Using terms preferred by members of different cultures to talk to and about them requires using
appropriate __________. Fill in the blanks with correct word
Delivering a meaningful eulogy requires
a. paying careful attention to the words you choose. b. focusing on five to six key points. c. reading a list of the deceased person's accomplishments. d. focusing only on the members of the deceased person's family and their grief. e. all of the above.
When the text refers to “writing out loud” it means
a. Use this technique only for radio b. Read print copy out loud to see if it sounds as good as a reads c. Tell people your copy ideas before you writing anything down d. Make every print ad sound like a speech
Engaging in self-disclosure guarantees relational success
Indicate whether this statement is true or false.