Howard Bowen has been dubbed the “Father of ______.”

a. Modern Public Relations
b. Spin
c. Corporate Social Responsibility
d. Press Agentry


c. Corporate Social Responsibility

Communication & Mass Media

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Contrary to showing ethnocentrism, scholars in intercultural relations encourage the practice of cultural relativism. Which of the following statements best describes cultural relativism?

A. Interpreting other cultures in terms of one’s own. B. Passing one’s own values on to another culture. C. Interpreting a culture in terms of its own context. D. Creating relationships between cultures.

Communication & Mass Media

Assuming that people are fundamentally their positionalities is also known as the

A. Stereotypical perception B. Essentialist perspective C. Symbolic position D. Hegemonic ideology

Communication & Mass Media

In polling for a population of 500,000 or greater, how many people are needed for 95 percent confidence with less than 5 percent error margin?

A) 384 B)1,483 C) 3,840 D) 18,340

Communication & Mass Media

Which of the following cannot be copyrighted?

A. a bronze sculpture B. a photograph C. a musical score D. a motion picture title

Communication & Mass Media