Contrary to showing ethnocentrism, scholars in intercultural relations encourage the practice of cultural relativism. Which of the following statements best describes cultural relativism?

A. Interpreting other cultures in terms of one’s own.
B. Passing one’s own values on to another culture.
C. Interpreting a culture in terms of its own context.
D. Creating relationships between cultures.


C. Interpreting a culture in terms of its own context.

Communication & Mass Media

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In the ongoing cultural debate over the appropriateness of legal abortions, those who support a woman’s right to choose how to best manage her pregnancy prefer to be called “pro-choice,” and refer to those who oppose them as “anti-choice.” Those who do not support legalized abortion prefer to be called “pro-life” and refer to those who oppose them as “anti-life.” How does adopting one set of terms or the other frame the issues of debate differently?

What will be an ideal response?

Communication & Mass Media

A(n) ____________ provides the logic behind planned actions

a) strategy b) objective c) tactic d) budget

Communication & Mass Media

______ focus on what you want to accomplish during the course of a social media plan

A. Outputs B. Outtakes C. Inputs D. Outcomes

Communication & Mass Media

Select the answer that best describes some of the disadvantages of using interviews:

a. It may be difficult to identify consistent themes in responses if the same questions are not asked of all respondents. b. They are more time consuming to administer. c. They take less skill than questionnaires. d. Both a and b e. Both b and c

Communication & Mass Media