In a(n) ________, two or more companies at one level join together to follow a new marketing opportunity
A) administered vertical marketing system
B) horizontal marketing system
C) corporate vertical marketing system
D) hybrid distribution system
E) conventional marketing system
B
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When focusing on recommendations in an analytical report, what should be done as soon as the need for action has been introduced by describing the problem or opportunity?
A) Summarize your recommendations. B) List the recommendations required to achieve the desired benefits. C) Explain each step fully. D) Introduce benefits that can be achieved if the recommendations are adopted. E) Introduce a cost analysis of the desired benefits.
Which of the following is not a pre-transaction measure of customer service performance?
a. Number of sales calls made b. Time to answer customer query c. Hours of training completed d. Percentage of orders expedited
A ________ is a collection of forms, reports, queries, and programs that serves as an intermediary between users and database data.
A. data bridge B. data model C. data field D. database application E. database design
Improving communication and reducing costs are examples of tactical benefits of a CRM system
Indicate whether the statement is true or false