Which of the following statements is true of concrete language?
a. It appeals to the senses.
b. It uses words that impair semantic meaning.
c. It is vague and unclear.
d. It masks the speaker’s true intentions.
a. It appeals to the senses.
Concrete language clarifies semantic meaning by appealing to the senses (e.g., seeing, hearing, feeling, tasting, smelling)
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MARV, the four strategies for listening to remember, is an example of
a. repeating. b. associating. c. recall. d. mnemonics. e. visualize.
Aaron has a PhD, works in a high tech firm, and frequently uses technical jargon. The vocabulary preference Aaron uses is his
a. conversational rule. b. dialect. c. syntax. d. lexical choice.
This Grunig and Hunt model was referred to as "scientific persuasion."
A) two-way asymmetrical model B) two-way symmetrical model C) communication model D) press agentry model E) public information model
Successful shared media requires which of the following?
a. consistent reviews from consumers b. brands that keep tabs on influencers’ comments c. responses from consumers d. brands that trust influencers