What is the key characteristic of a tactic?
a. It is tangible.
b. It generates data.
c. It is familiar to a target audience.
d. It can be reproduced.
a. It is tangible.
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Verizon Wireless's "How Sweet the Sound" campaign succeeded because the company:
a. Targeted Hispanics in a unique "street campaign" b. Found meaningful ways to connect with the African American market c. Recognized the LGBT consumers in its market area d. Understood that the 50-plus market needs simpler phones
A presidential campaign manager tapes a pep talk telling volunteer workers they are "the best, the brightest, the most brilliant strategists I have ever seen," knowing that assigning these traits will get them to act accordingly
What is he doing? a. agenda-setting b. positive labeling c. name-calling d. low-context speaking
With the need to avoid controversy and deal with severe time constraints, writers and other personnel often ______.
A. resort to tried and tested formulas B. think outside of the box on projects C. hire on more people to deal with the workload D. come up short on their projects
"Solving the problem of video-game addiction in children involves a combination of supervision, support, and substitution" is an example of
A. metaphor. B. alliteration. C. repetition. D. simile. E. antithesis.