You will be graduating soon and have been offered what you consider the job of your dreams. The new position, however, requires some traveling so you will need a car. You currently do not have one. What decision process will you go through to purchase an automobile?
What will be an ideal response?
This purchase would require five purchase decision stages: (1) Problem recognition: the car is needed for the new job. (2) Information search: check internal and external sources. (3) Alternative evaluation: objective and subjective attributes considered from a consideration set. (4) Purchase decision: decision made after judging the alternatives. (5) Postpurchase evaluation: evaluate car in terms of expectations. See Figure 4-1.
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Answer the following statement true (T) or false (F)
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What will be an ideal response?