Which characteristic is not associated with software as intellectual property?
a. uniqueness of the product
b. possibility of exact replication
c. automated monitoring to detect intruders
d. ease of dissemination
C
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If an advertisement is placed in three different places in Glamour and then runs for five issues, the number of opportunities to see (OTS) would be:
A) 3 B) 5 C) 15 D) depends on the gross rating points for Glamour
Devon Manufacturing Company purchased a new canning machine on July 1, 2015, for $190,000. The estimated salvage value is $15,000. The company uses units-of-production depreciation and estimates the machine will produce 125,000 units during its useful life. In 2015, the company manufactured 5,000 units after acquiring the machine. Depreciation expense for 2015 will be
A) $7,600 B) $6,500 C) $7,000 D) $14,000
Creating a brand-marketing event or serving as a sole or participating sponsor of events created by others is known as ________
A) point-of-purchase promotions B) sweepstakes C) team selling D) event marketing E) personal selling
The horizontal organization has been characterized as "anti______" because its designers are seeking to remove the constraints imposed by the more conventional organizational structures. Employees worldwide create, build, and market the company's products through a carefully cultivated system of interrelationships.
Fill in the blank(s) with the appropriate word(s).