Michelle Buck, CEO of the Hershey Company has hired you as a consultant to assess her diversified company's business units for cross-business competitive advantage potential. Your assessment would not normally involve ascertaining the extent to which Hershey's business units
A. have value chain match-ups that offer opportunities to transfer skills or technology or intellectual capital from one business to another.
B. have value chain match-ups that offer opportunities to combine the performance of related value chain activities and reduce costs.
C. have value chain match-ups that offer opportunities to create new competitive capabilities or to leverage existing resources.
D. are making maximum use of the parent company's competitive advantages.
E. present opportunities to share use of a well-respected brand name.
Answer: D
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