Marla owns a bridal salon. She has an overstock of last season’s gowns and needs to make room for this season’s dresses by the time she goes to market. Marla decides to hold a sale to liquidate the old bridal gowns. The best way for her to get the word out about the sale is to use which kind of communication?
A. electronic
B. nonverbal
C. oral
D. written
A. electronic
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If you are deciding between personal interviews or computer-assisted interviewing, you are at which step of the questionnaire design process?
A) Specify the type of interviewing method. B) Determine the content of individual questions. C) Arrange the questions in proper order. D) Eliminate bugs by pretesting.
Scholastic Tours is trying to decide which one of two tours it will introduce. The costs and revenues associated with each alternative are listed below: Eastern Tour Western TourProjected revenue$9000? $10,000? Variable costs 2000? 5000? Fixed costs 2000? 2000? Profit$5000? $3000? What are the incremental (differential) costs of the Western Tour?
A. $3000 B. $1000 C. $2000 D. None of these.
The Nike iD program is an example of which of the following marketing techniques?
A) customer co-production B) transactive content C) price discrimination D) permission marketing
In American Federation of Government Employees, AFL-CIO v. Robert M. Gates, Secretary of Defense, the issue arose out of a contentious dispute over the collective-bargaining rights of hundreds of thousands of civilian employees of the Department of Defense (DoD). What authority of the National Defense Authorization Act (NDAA) authorizes the DoD to curtail collective bargaining rights that DoD's
civilian employees otherwise possess under the Civil Service Reform Act of 1978?? A) ?Collective authority B) Relative authority? C) Temporary authority? D) Absolute authority