All of the following are presented in your textbook as guidelines for a speech of introduction except

A. Be brief.
B. Bring the speech to life by using a hypothetical example.
C. Make sure your remarks are completely accurate.
D. Adapt your remarks to the occasion.
E. Try to create a sense of anticipation and drama.


Answer: B

Communication & Mass Media

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a. denial b. truth c. deception d. self-protection

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Radio Caroline and Radio Veronica are examples of

A. pirate stations. B. external services. C. exogenous stations. D. indigenous stations.

Communication & Mass Media

Mass media base content decisions on audience reaction

Indicate whether this statement is true or false.

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The process of ad design is much like copy writing because:

a. Both require approval of the creative team b. It relies mostly on human emotion c. You have to put your imagination to work d. It relies more on the rational side of the brain

Communication & Mass Media