What are the three phases of perception?
a. selecting, organizing, and interpreting
b. selecting, directing, and understanding
c. cognitive choosing, organizing, and interpreting
d. interpreting, organizing, and understanding
Answer: a
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What are three parts of classical dramaturgy?
a. script, structure, and drama b. beginning, middle, and end c. tension, comic relief, and conclusion d. point of attack, climax, and resolution e. subtlety, ignorance, and the obvious
Answer the following statement(s) true (T) or false (F)
1.An ad does not have to be seen or heard for it to be effective. 2.An advertisement should persuade people to enact a behavior that will benefit both the consumer and the advertiser. 3.The creative brief is an organized format that allows you to put your ideas before other members of your agency, your boss, and eventually your client. 4.The objective statement is where you describe the evidence that explains why your approach to this promotion makes sense. 5.The tone or brand is the brief statement as to how you plan to give people the information in an acceptable fashion.
Answer the following statement(s) true (T) or false (F)
1. You could say that yesterday’s political press release is today’s politician tweet. 2. The early phases of Obama’s second term and Trump’s first 100 days in office highlighted the adversarial nature of the relationship between the press and the president. 3. The three major branches of government earn high volumes of coverage from the national press, in roughly equal proportions. 4. When members of Congress earn a lot of coverage, it is because they have been working hard on important policy issues.
Discuss several ways to establish a source's credibility during a speech. Then choose a well-known authority on a particular subject (an author, historian, attorney, scientist, educator, government official, etc.)
and explain how you would introduce the testimony of this expert in a speech. Fill in the blanks with correct word