An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?
A. Trial
B. Adoption
C. Interest
D. Evaluation
E. Awareness
Answer: E
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Typically, the ideal inflation rate is taken to be
A. increasing over time. B. decreasing over time. C. positive and constant over time. D. zero percent.
Which of the following is the third major step in the accounting cycle?
A) prepare the financial statements B) record the daily transactions in a journal C) prepare and post adjusting entries D) post the journal entries to the accounts in the ledger
Mars, America's second-largest candy company, began doing business in Russia in the late 1980s. The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States. What type of global company is Mars?
A. a multinational firm B. an international firm C. a multidomestic firm D. a transnational firm E. a meganational firm
Content validity refers to____________________________________.
a) A logic link between research instrument and objective b) All aspects of the issue being measured c) How well an instrument compares with a second assessment concurrently done d) The degree to which an instrument can forecast an outcome