The most important factor that contributes to an effective speech presentation is __________.

A. organizing the content of the speech
B. choosing an engaging delivery style
C. selecting an appropriate topic
D. conducting thorough research


Answer: C

Communication & Mass Media

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The steps that must be taken on the way to reaching a final goal are termed:

A. Terminal objectives B. Instrumental objectives C. Behavioral objectives D. Cognitive objectives

Communication & Mass Media

The statement, "to explain to my audience that Tom Sparks is the best candidate for governor," is an example of what type of general purpose?

a. to inform b. to entertain c. to persuade d. to actuate

Communication & Mass Media

PR practitioners who want to represent political candidates must know the following, EXCEPT:

a. The candidate's position on various issues facing his potential constituents b. Must be acutely aware of public opinion. c. Must have experience working in government d. Must be familiar with the demographics of the potential constituents

Communication & Mass Media

A speech demonstrating a common procedure like how to make coffee in a conventional way wastes listener's time

Indicate whether the statement is true or false

Communication & Mass Media