The steps that must be taken on the way to reaching a final goal are termed:

A. Terminal objectives
B. Instrumental objectives
C. Behavioral objectives
D. Cognitive objectives


B

Communication & Mass Media

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Which statement about media effects is true?

A. Research has proven that media once had a direct impact but has evolved to having very limited effects. B. Pinpointing exactly why, how, to what degree, and on whom media may be influencing is a simple process. C. Negative behaviors tend to get much more attention than the positive influences of media. D. Media effects are strong and immediate.

Communication & Mass Media

A word, sound, gesture, or visual image that represents a thought, concept, object, or experience is a(n) __________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

The Supreme Court has ruled that the First Amendment grants special exceptions to reporters that prevent them from having to respond to a subpoena in any instance.

Answer the following statement true (T) or false (F)

Communication & Mass Media

When conducting business in most cultures, one should be very careful to avoid excessive familiarity, especially in initial meetings.

Answer the following statement true (T) or false (F)

Communication & Mass Media