Consumers will desire a particular level of service, but are willing to accept an adequate level of service and the gap between the two levels is called the zone of acceptance.
a. true
b. false
b. false
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Marketers embed covert messages in ads or packaging of which the consumers are not consciously aware, yet it affects their behavior. This technique employed by the marketers targets the ________ of a consumer
A) selective attention B) selective distortion C) subliminal perception D) voluntary attention E) selective retention
The total fixed cost for Harold, a salesperson, is $20,000 per month. Harold generates 25% gross profit on the products he sells. If Harold sells $200,000 worth of merchandise in six months, which of the following statements is true?
A. Harold generated $30,000 gross profit for the company. B. By having Harold, the company incurred a direct loss of $70,000. C. Harold generated $120,000 in gross profit for the company. D. By having Harold, the company incurred a direct loss of $280,000. E. Harold sold $120,000 worth of goods, which equals the BEP.
A socially responsible firm is expected to report a firm’s social performance through:
a. Audit b. Social impact analysis c. Social reporting d. All of the above
An effective protégé is careful to avoid making positive statements about his or her mentor during a meeting, to avoid appearing too political
Indicate whether the statement is true or false.C