One should be aggressive in building a brand because a successful brand requires constant reminders to the consumer
Indicate whether the statement is true or false
TRUE
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Cognitive message strategies include generic messages, preemptive messages, hyperbole messages, resonance messages, and action-inducing messages
Indicate whether the statement is true or false
To meet stockholder expectations of returns on their investment, a company finding a serious defect in its product should ______.
A. balance the cost of fixing the problem with the cost of potential liability from injuries to consumers B. offer to buy back stock and boost share prices C. inform its customers and take corrective action in a timely manner D. declare bankruptcy
A slotting allowance is a form of _____
a. channel conflict b. short-run strategy by a manufacturer c. channel cooperation d. electronic data interchange
Which of the following factors determines the structure, features, and functions of an information system used in a company?
A. the competitive strategy B. the company's PE ratio C. the value of its brands D. the size of the company E. the number of competitors