Media researchers at Ball State University found that people are intentionally involved in a media activity for __________ percent of their waking hours

A) 1
B) 10
C) 30
D) 60


Answer: C

Communication & Mass Media

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Which of the following is/are foundational principle(s) in this textbook?

a. Globalization has a minimal influence on intercultural relations in local contexts. b. Culture is a site of contestation where meaning making is a struggle and not a static entity that remains fixed and stable. c. The study and practice of intercultural communication should be about critical engagement, democratic participation, and social justice. d. Intercultural communication is always situated within specific, local contexts as well as broader global contexts.

Communication & Mass Media

________ are the things to which the signifiers refer

a. Maps b. Extensional Devices c. Quotation marks d. Signifieds

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Campaign reporting may address whether or not campaign objectives achieved the campaign’s stated goal. 2. Once a campaign is completed, the timing of the issuing of the campaign report is of little consequence. 3. Reporting on paid media requires an explicit focus on how well it related to its target audience. 4. The data-rich environment from social media can make campaign reporting difficult for practitioners. 5. It is not possible to obtain qualitative data from social media such as Facebook and Twitter.

Communication & Mass Media

According to your textbook, how might a speaker clarify the statistics in the following speech excerpt?Although women are catching up to men in many fields, there is an increasing gender gap in computer science and engineering. The latest statistics from the National Science Foundation show that the percentage of engineering degrees awarded to women fell from 20 percent in 2005 to 18 percent in 2008, and that the percentage of computer science degrees awarded to women fell from 22 percent to 17 percent during the same period.

A. Use a visual aid to illustrate statistical trends. B. Identify the source of the statistics. C. Avoid technical language. D. All of these answers are correct. E. Both avoid technical language and identify the source of the statistics.

Communication & Mass Media